Anyone who recently visited the site of PokerStars has noticed, it is now possible to play directly on the site. The concept? No registration or download, with one click, anyone can play poker, for a minute or several hours.
A showcase for conquer a new clientele
This may seem like a late action on the part of PokerStars that already has a large audience, with more than 65 million players around the world. Starting from the principle that all aficionados are now part of the PokerStars community, which remains to convince?
As a first step, the skeptics. They generally consider that poker do not like them, or that it is a game too complex.
For those, the demo PokerStars gives immediate access to the fun of the game. In seconds, the little experienced player can join a free game, and choose to leave at any moment. All along, it can refer to a chart explaining the value of the cards, and it boasts Visual annotations explaining the outcome of each hand.
Then, there is also an another potential niche. The poker players already converted, but that already play on other platforms. For PokerStars, this demo system allows not only to the novices to play, but also to demonstrate to fans of online poker that PokerStars has in the belly : an aesthetic and efficient interface. Around the table of free game - Daniel, Chris, Vanessa, Bertrand and Dario - fictitious participants are not chosen at random. There is no doubt that the names of these stars will be familiar to fans of poker, regardless of their platform of choice. The message is clear: "like the biggest stars of poker, join our ranks!".
A strategy geared towards the community
PokerStars has regularly been able to differentiate themselves from the competition by lending an ear to the demands of the community of players. The site, already popular for a wide range of games for every variant of poker, today opens its arms to a new hearing. With this new concept of demo, the leader in online poker makes itself even more accessible.
We can assume for example, that women, although they are more numerous in the community, are still largely under-represented, could be part of the new hearing to appeal through the demo. The assertion is only hypothetical, but one can imagine that those who have not thought to perform the process to register and download the game would however not mind to try an immediate part in free seat, which can then lead to a registration in due form.
The coming year should indicate us more clearly the benefits of this demo, if there is. In any case, PokerStars is expecting to bring together a community even more vast and heterogeneous.
